Market Overview
What is the context behind GamifyClub


GameFi is a revolution that sits at the intersection of the future of gaming and decentralized finance. Play-to-earn games have brought a legitimate method to earning an income to the growing behemoth of the $175b global video games market. Games such a Axie Infinity have been the leading drivers of this revolution, with Axie alone bringing in total NFT sales of over $1b this year, and even leading video game developers such as Ubisoft have made moves to join the action.
What might be understated however, is the impact that play-to-earn games are having on the majority of players residing in lower & middle income countries around the world. South-East Asian countries such as Vietnam, Philippines & Indonesia are included in the 10 most unbanked countries in the world.
GameFi has therefore arisen as an unexpected yet crucial consequence of the play-to-earn boom. What has begun as video games, has morphed into a way for players to get familiar with the financial revolution happening in front of our eyes, by sidestepping traditional banking in the form of DeFi (decentralized finance). New players have now become new crypto users, and in turn, interacting with financial services through the fresh lens of crypto and DeFi. The possibilities are endless, and there is a distinct opportunity to provide services that these unbanked users have never before experienced, all outside traditional banking.

Play-To-Earn Games

Blockchain based gaming has reached the mainstream in 2021, as players have flocked to these new gaming experiences. Whilst once considered clunky and expensive, the emergence of new chains and AAA-level games such as Axie and Star Atlas have proven that blockchain games are here to stay.
Play-To-Earn emerged as the driver of this growth and bootstrapping of the userbase for these games. Mutliplayer games rely on the network effect, with the more users increasing the overall value of the rewards within the game itself. Play-to-earn in particular offer ways for players to monetise their time — by playing the game and receiving rewards, and then completing the monetisation loop by ‘cashing them out’ in marketplaces and by other means.
There are over 2.7 billion gamers worldwide already, who are already familiar with the basic elements of these games, importantly items and other tradeable artefacts that exist within them. There are already many avenues where game developers and publishers have attempted to make this work, with examples including the Steam Marketplace or the ill-fated Diablo 2 Real Money Auction House. However the issue with these, has been that ultimately the IP and the items themselves remain completely and wholly owned by the game publishers themselves. You do not own these items, regardless of how much you’ve spent, they belong to the game companies and are at the whim of their terms and services — something that has been tested in court.
Blockchain games by comparison, allow players to take actual & real ownership of the assets they are provided with in game. This is important as digital ownership of these assets via NFT, get all the benefits of crypto (transparent, no double spending, secure) as well as the legal ramifications of asset ownership. Players can then monetize these assets whether it be via trading, renting or even putting them to work within the game, in order to further enrich themselves.

The Metaverse

The Metaverse exists as one of late 2021’s most widely used buzzwords, reaching mainstream attention through experiences such as within Fortnite’s in-game concert events. With so much attention, this has brought about a lot of confusion for what is a relatively simple concept.
The Metaverse is essentially any persistent digital world, most likely found within video games, although increasingly will be found within social networks and VR spaces. These digital worlds contain a sense of continuity with their own rules, unburdened by the physical realm. Common examples include Fortnite, Roblox, Second Life or even, Facebook.
The rise of the Metaverse(s) into the mainstream has been certainly fuelled by a missing piece of the puzzle — crypto. Whilst existing Metaverse products often have an in-game economy, these often exist in walled-gardens with no interoperability with one another. Crypto and NFT’s provide the bridge that extends from one world to the next. This is a ground-breaking change and fuels the decentralisation of the Metaverse concept.

The Solana Metaverse

The Solana blockchain has proven itself as an attractive base for many game projects to build off of. Whilst Ethereum boasts the largest and most active smart-contract platform in terms of volume and transactions, games often have to rely on side-chains to get around the issues with very high fees, sluggish block times, and congestion. Axie Infinity for example uses Ronin which is their own Ethereum sidechain solution.
Solana’s benefits for play-to-earn game developers include:
  • Low gas costs (particularly important for games, where there are a large amount of tx’s happening on chain)
  • Fast block speeds (ensuring tx’s happen quickly and frequently)
  • Strong dev community and support
  • Other technical applications — on-chain clock, streaming of transactions without consensus (without impacting security), use of UDP, removing the mempool
These benefits have made Solana a particularly strong chain to be used for the infrastructure for play-to-earn games, which has resulted in high-profile and hyped additions to the Solana Metaverse.

Star Atlas

Star Atlas is a Solana-based space MMO, promising an AAA-level gaming experience within it’s own Metaverse. The game is a grand strategy space game, where players will explore, fight for territory and dominate the economy. Players will also be able to mine resources in-game which can then be sold on marketplaces, with two primary currencies — ATLAS and POLIS (payment token and governance token respectively). Planets will be divided up into parcels which can be owned and traded, as well as allowing players to charge a land tax (similar to staking the coin). In-game items like ships and components can also be traded on a secondary NFT marketplace, completing the link between the Metaverse and the real world.


Aurory is a PvE and PvP gaming project on Solana with a play-to-earn mechanism and a focus on NFT’s. The game is a 2d animated side scroller with multiple modes where players earn NFT’s when defeating enemies in the PvE mode, which are then also usable in the multiplayer battle mode. The game will also include it’s own SPL token which will be generated from completing actions in the game such as completing quests, which will function as the ingame currency. NFT’s within the game are called Aurorians, to which there are 10,000, each of which are randomly generated and unique.

Project Seed

Project Seed is Solana-based Play-To-Earn MMORPG, that also includes a Game Studio, DEX, NFT Marketplace and Wallet. The game is entirely on-chain and includes action based combat, set in an expansive and persistent multiplayer world. All game assets are held on chain through NFT’s, alongside their own token SHILL as a tokenized form of experience when completing quests, defeating enemies or levelling up. Players who accumulate NFT’s can sell or rent them directly on the NFT marketplace. SHILL will also be used as a governance token , with users able to direct decisions regarding the overall game.